Between Scylla and Charybdis: how to safely get to brand registration
Between Scylla and Charybdis: how to safely get to brand registration
Geographical references in a brand are a tempting path, as this way you can show respect for the region or the continuity of generations. Tempting but thorny in terms of trademarks.
The Versus team takes on the role of a guiding star and will try to help you avoid falling into the clutches of the sirens and walk safely between Scylla and Charybdis.
The cards reflected for you key thoughts about registration life hacks and hidden dangers, and you can dive into the issue in more detail with our new article here.