Global brand protection: registration and risk assessment

Comprehensive brand protection in Russia and abroad. The client is interested not only in registering individual trademarks, but also in the comprehensive protection of his brand. For this purpose, various protection options were considered and risks for everyone were assessed. The client was asked to register trademarks that protect the packaging and its distinctive features. To fully protect the brand, to the Versus team. Legal needed to register about 100 trademarks. The company also enters foreign markets, which makes it necessary to protect the brand in foreign jurisdictions.

Initially, we developed several options for possible brand protection from different angles: logos, word designations, protection of packaging, as well as its individual distinctive elements. The client was offered several possible options and budgets, and the pros and cons of each option were described. After choosing the optimal strategy, we moved on to registering and protecting the brand, which resulted in supporting almost 50 designations in Russia for trademark protection, as well as providing brand protection services in Armenia, Azerbaijan, Belarus, the European Union, Israel, Kyrgyzstan, Kazakhstan, Uzbekistan, Finland, Lithuania, Spain, Italy and China. In addition, after conducting a preliminary study, the Versus team prepared oppositions in advance against the oppositions' applications, as well as appeals to the Federal Antimonopoly Service, as a case of unfair competition was revealed.

Since the client's distinctive feature is a recognizable brand (packaging, decoration, design), it is extremely important to protect the brand using a more comprehensive and creative approach that allows establishing a monopoly on the client's design and preventing the possibility of “parasitizing” their brand both in Russia and abroad.